Senior Director, GTM Product Marketing
Core
Define and execute the field narrative, playbook, and go-to-market motions for Braze's customer engagement platform to drive pipeline and adoption across Sales, Services, and Partnerships.
Role type
Senior Director, GTM Product Marketing (Player-Coach)
Builds
Field-facing narratives, enablement playbooks, joint GTM motions with partners, and services marketing programs.
Domain
B2B SaaS / Martech / AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS GTM strategy, field narrative development, sales motion fluency, cross-functional leadership, partner enablement, complex technology translation, AI literacy, strategic prioritization, executive presentation
Preferred skills
Martech domain expertise, AI innovation knowledge, customer immersion, team scaling
Technologies
AI tools, martech platforms
Responsibilities
Shape compelling field narratives from core positioning; own the system for product legibility to the GTM org; lead joint GTM motions with technology and services delivery partners; manage and develop a small team of GTM PMMs; partner with field leadership to unblock deals and translate product value; translate complex technology into buyer-ready language; leverage AI to accelerate marketing workflows; prioritize initiatives that move business outcomes.
Seniority
Senior Director, hands-on IC with team leadership