Senior Director, GTM Product Marketing
Core
Lead GTM Product Marketing to translate product positioning into field narratives, playbooks, and enablement for Sales, CS, and Partnerships at a global customer engagement platform.
Role type
Senior Director, GTM Product Marketing (Player-Coach)
Builds
Field narratives, GTM playbooks, partner joint motions, and services marketing assets for B2B SaaS/martech products.
Domain
B2B SaaS, Customer Engagement, Martech, AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic messaging and storytelling, GTM strategy and execution, B2B SaaS sales motion expertise, cross-functional leadership, complex technology simplification, AI fluency, partner ecosystem management, customer insight synthesis, ruthless prioritization, executive presentation
Preferred skills
Experience in martech competitive landscape, building joint go-to-market motions with delivery partners, scaling agile teams globally
Technologies
AI tools for marketing acceleration, martech platforms
Responsibilities
Shape compelling field narratives by persona and funnel stage; own the system for product legibility to the GTM org; lead GTM for technology and services delivery partners; articulate value for in-house services; lead and develop a small team of GTM PMMs; partner daily with Sales and CS leadership to unblock deals; translate complex tech into buyer-ready language; leverage AI as a force multiplier; prioritize high-impact narratives and launches; conduct customer research to inform messaging and roadmap.
Seniority
Senior Director, hands-on IC with team leadership