Sr. Ads Product Marketing Manager- Ads Delivery
Core
Own go-to-market strategy for performance bidding, optimization, and measurement solutions to help advertisers align campaign delivery with business outcomes.
Role type
Senior Ads Product Marketing Manager (Performance Bidding & Measurement)
Builds
Measurement-aligned bidding and optimization portfolio (MPO, Last Click Mode, custom conversions) for advertisers
Domain
Digital Advertising / Performance Marketing / Attribution
Deliverable
product features
Required skills
Product go-to-market strategy, lower-funnel advertising expertise, attribution modeling, technical fluency in bidding/optimization, opportunity sizing, cross-functional partnership, sales enablement, data-driven decision making
Preferred skills
Experience with alpha/beta commercialization, AI tool usage for market research
Technologies
MPO, Last Click Mode, custom conversion solutions
Responsibilities
Define target segments, value propositions, and positioning for early-stage bidding products; lead commercialization for alpha/beta programs; partner with Product/Engineering/Data Science to translate market insights into requirements; serve as voice of advertisers to Product and vice versa; develop sales enablement and customer-facing materials; establish success metrics and refine strategy based on adoption and performance data; drive cross-functional alignment for scalable product launches
Seniority
Senior, hands-on IC
