Email & Lifecycle Marketing Manager
Core
Lead lifecycle marketing, audience engagement, and membership growth for the TOH Insider program using email, automation, and data-driven strategies.
Role type
Lifecycle Marketing Manager
Builds
Membership acquisition, engagement, and retention campaigns for a home improvement brand
Domain
Media, publishing, streaming, and content-focused brands
Required skills
Email marketing, lifecycle marketing, CRM management, audience segmentation, marketing automation, campaign optimization, project management, copywriting, agency management, analytical mindset
Preferred skills
Subscription/membership program experience, Ortto platform expertise, commerce/affiliate marketing, testing strategies
Technologies
Ortto
Responsibilities
Lead lifecycle marketing strategy, own email and automated journey execution, develop audience segmentation and personalization, analyze campaign performance, partner with editorial and production teams, manage external creative partners, establish reporting frameworks
Seniority
Mid-Senior level, hands-on IC