Growth Marketing Manager, Greater China
Core
Launch, prove, and scale paid media and growth marketing channels for Stripe in the Greater China market, serving developers, founders, and business operators.
Role type
Senior IC growth marketing manager (Greater China)
Builds
Paid media campaigns, localized landing pages, and measurement frameworks for Stripe's China offerings
Domain
Fintech / SaaS / Developer tools in Greater China
Required skills
Paid media management on China-native platforms, 0-to-1 channel launch, web optimization and localization, data-driven experimentation, budget management, regulatory navigation
Preferred skills
Marketing to technical audiences, China-specific analytics tools, CRO expertise, cross-timezone collaboration
Technologies
WeChat Ads, Baidu SEM, Douyin/Ocean Engine, Xiaohongshu, Zhihu, Bilibili, Tencent Guangdiantong, ByteDance Pangolin
Responsibilities
Launch and scale paid media channels specific to the China market; Develop and execute a testing roadmap to prove channel viability; Own web optimization and landing page localization for Chinese audiences; Build measurement frameworks for China-specific channels; Manage campaign budgets, pacing, and performance reporting; Stay current on China's digital marketing landscape and regulations
Seniority
Senior, hands-on IC
