Senior Regional Marketing Manager (Mid-Market)
Core
Design and execute regional field marketing programs and account-based marketing initiatives to drive qualified pipeline and revenue for mid-market businesses.
Role type
Senior Regional Marketing Manager (Mid-Market)
Builds
Regional field programs, roadshows, roundtables, virtual events, and ABM campaigns
Domain
B2B Cybersecurity / Mid-Market
Deliverable
product features
Required skills
Field marketing strategy, Account-based marketing (ABM), Event planning and execution, Sales partnership, Campaign performance analysis, ROI assessment
Preferred skills
AI tool utilization for research and analysis
Responsibilities
Own regional field marketing plans and targets across North America; Build integrated field and ABM programs with sales partners; Plan and deliver regional roadshows, roundtables, and virtual events; Coordinate lead capture, follow-up workflows, and sales handoffs; Equip sales teams with field kits and campaign resources; Use campaign and pipeline data to assess lead quality and conversion.
