Analyst, Media Ops | The Points Guy
Core
Oversee the full lifecycle of advertising campaigns (QA, launch, pacing, takedown) and drive AI tool adoption to improve operational efficiency.
Role type
Senior Media Operations Analyst (AI integration focus)
Builds
Custom ad units, ROS and 100% Share of Voice display media campaigns, automated workflows
Domain
Digital Media / Advertising Operations / AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ad Manager (trafficking, targeting, troubleshooting), SQL, Excel, Tableau, QA execution, stakeholder partnership, process automation, AI tool evaluation
Preferred skills
AI/ML implementation experience, building scalable processes, solving ambiguous problems
Technologies
Google Ad Manager, SQL, Excel, Tableau
Responsibilities
Manage end-to-end QA, launch, and takedown of custom ad units; Lead implementation and adoption of AI tooling across ad operations; Oversee QA, launch, pacing, and takedown of display media campaigns; Execute and QA link wrapping for accurate tracking; Partner with sales, editorial, and external stakeholders; Develop scalable, automated workflows to reduce manual effort; Identify and integrate AI-powered tools to increase efficiency; Translate data and campaign findings into actionable recommendations.
Seniority
Mid-level, hands-on IC
