CRM Manager – Tide Credit
Core
Lead CRM strategies for Tide credit products to drive product adoption, retention, and customer lifetime value for SMEs.
Role type
Senior IC CRM Manager (Marketing)
Builds
Automated, personalized email and campaign programs for credit products
Domain
Fintech / Small Business Banking
Required skills
CRM strategy, marketing automation, segmentation, A/B testing, data analysis, SQL, HTML, stakeholder management
Preferred skills
Financial services experience, start-up experience
Technologies
Salesforce Marketing Cloud, Adobe Campaign, Looker, Jira, Litmus, Quantum Metrics
Responsibilities
Plan and execute CRM strategies aligned with business objectives; analyze campaigns and report trends; build and maintain reporting dashboards; implement targeted strategies to optimize performance; develop test and learn plans; collaborate with Product, Content, and BI teams.
Seniority
Senior, hands-on IC