Manager, Data Strategy & Analytics
Core
Lead data strategy and analytics for paid media clients, translating complex insights into actionable narratives and measurement roadmaps.
Role type
Manager, Data Strategy & Analytics
Builds
Client measurement roadmaps, custom analytics solutions, and data-driven narratives for media optimization.
Domain
Digital Marketing / Paid Media / AdTech
Deliverable
production ML models | dashboards & analysis
Required skills
Advanced analytics and modeling, A/B testing and media experiment design, data clean room expertise, ETL and data infrastructure management, client stakeholder communication, team leadership
Preferred skills
Marketing mix modeling, forecasting, creative fatigue analysis, audience segmentation, adtech platform familiarity
Technologies
Google Marketing Platform, Meta, LinkedIn, AMC, ADH, ETL tools, frontend visualization platforms
Responsibilities
Partner with clients to develop data-driven narratives; design and execute marketing tests (A/B, lift, geo); manage custom analysis queue for media optimization; own data tech stack and ensure accurate data feeds; mentor analysts and peers; present learnings to the department.
Seniority
Manager, hands-on IC with team leadership