Analyst/ Senior Analyst, Pricing Optimization (Bangkok Based, relocation provided)
Core
Develop optimization models and dashboards for the Performance Marketing Team to improve customer lifetime value through data-driven marketing programs.
Role type
Senior Analyst, Pricing Optimization (Performance Marketing)
Builds
Optimization models and dashboards for account managers
Domain
Travel technology / Digital marketing
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, R, SAS, SPSS, VBA, Excel, numerical reasoning, data analysis
Preferred skills
Digital marketing experience, academic research experience
Technologies
Google Ads, Bing Ads, Baidu, Naver, Facebook, Twitter, Instagram, Google, Bing, Baidu, Naver, SAS, R, SPSS, Python, VBA, SQL, Tableau, Microsoft SQL Server, Microsoft Power BI, pandas, Java
Responsibilities
Experiment with text ads, bidding, and campaign structures on search engines; Test, analyze, and optimize campaigns on social media platforms; Analyze data from experiments to develop optimization models and build dashboards
Seniority
Senior, hands-on IC