CRM & Automation Lead
Core
Design and activate end-to-end HubSpot lifecycle journeys to improve retention, reactivation, and cross-sell performance for enterprise B2B clients.
Role type
Senior IC Marketing Automation & CRM Lead
Builds
HubSpot automation workflows, segmentation logic, and full-funnel reporting dashboards
Domain
B2B Learning & Development / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
HubSpot (workflows, integrations, troubleshooting), GA4, Salesforce, Excel/Google Sheets, B2B digital marketing
Preferred skills
Paid media (LinkedIn, Google Ads, Meta), Google Tag Manager, SEO, Data visualization, Gen AI tools
Technologies
HubSpot, Salesforce, GA4, Google Tag Manager, LinkedIn Ads, Google Ads, Meta Ads
Responsibilities
Design end-to-end HubSpot lifecycle journeys; Build and launch HubSpot automation workflows; Define segmentation and lead scoring logic; Set up lifecycle tracking and performance dashboards; Troubleshoot front-end marketing automation issues; Manage lead routing processes
Seniority
Mid-Senior, hands-on IC