B2B Customer Lifecycle Marketing Manager
Core
Own B2B customer lifecycle marketing across onboarding, adoption, engagement, retention, expansion, and win-back to drive Net Revenue Retention (NRR) and reduce churn.
Role type
B2B Lifecycle Marketing Manager
Builds
Scalable lifecycle programmes spanning product-led experiences, customer education, targeted campaigns, Account Manager plays, and marketing automation.
Domain
B2B SaaS / Real-time Infrastructure / API Platform
Required skills
B2B SaaS lifecycle marketing, product usage analysis, customer segmentation, marketing automation, CRM management, cross-functional collaboration, data-driven program optimization, churn analysis, expansion strategy design
Preferred skills
Platform/PaaS/API product experience, product-led growth (PLG) programmes, developer/technical audience marketing, enterprise customer support, usage-based revenue model experience
Technologies
CRM, marketing automation platforms, product usage analytics tools
Responsibilities
Build post-sale lifecycle programmes for onboarding through win-back; Identify adoption and expansion opportunities using product usage and customer health signals; Design platform expansion and feature-adoption programmes; Partner with Go-to-Market Engineering on health scoring and signal detection; Develop creative interventions including education, value communication, and targeted campaigns; Create ROI reports for Account Managers; Execute multi-team penetration programmes within enterprise accounts; Build win-back programmes for at-risk customers; Analyse churn trends and design retention initiatives; Measure programme impact and optimize targeting and results
Seniority
Mid-level, hands-on IC