Demand Generation Manager
Core
Build a zero-to-one demand generation function from scratch, running multichannel paid media campaigns and email nurture programs to generate pipeline for a B2B SaaS platform.
Role type
Senior IC Demand Generation Manager (Growth Marketing)
Builds
Multichannel paid media campaigns, email nurture programs, and lead-to-sales handoff processes.
Domain
B2B SaaS / E-commerce Support / Conversational Commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy (search, social), Email marketing automation, Multichannel campaign execution, Conversion optimization, ABM principles, Pipeline math modeling, AI tool proficiency
Preferred skills
HubSpot experience, High-growth startup experience, Product marketing collaboration
Technologies
Paid search, Paid social, G2, HubSpot, Demandbase, 6sense, AI tools (ChatGPT, Claude)
Responsibilities
Run paid media end-to-end, Build and maintain email nurture programs, Own campaign strategy and execution, Drive conversion optimization on landing pages, Own the lead-to-sales handoff, Build the demand math and pipeline targets
Seniority
Mid-Senior, hands-on IC
