Mr D - Paid Media Lead
Core
Oversee and execute paid media strategies to drive high-quality traffic, increase app orders, and expand market share for an on-demand delivery app connecting users to restaurants, grocery stores, and retailers.
Role type
Senior Paid Media Lead (Growth)
Builds
App traffic and order placements for Takealot's on-demand delivery platform
Domain
E-commerce / On-demand delivery / Digital Advertising
Required skills
Paid media strategy development, Multi-channel campaign execution (search, social, display, programmatic), Cost-per-order (CPO) optimization, ROI management, Audience segmentation, Agency and vendor management, Performance analytics, Digital advertising platform expertise (Google Ads, Meta Ads)
Preferred skills
Leadership and team management, Cross-functional collaboration, Innovation in digital advertising, Data-driven decision-making
Technologies
Google Ads, Meta Ads, Programmatic platforms, Attribution models
Responsibilities
Create cohesive paid media strategies aligned with business objectives, Drive initiatives to increase app traffic and order placements, Plan and optimize multi-channel paid acquisition campaigns, Manage and optimize Cost Per Order (CPO) and ROI, Utilize paid media to expand market share, Work with internal teams (creative, analytics, CRM, product), Lead partnerships with external agencies, Develop reporting systems for campaign performance, Stay ahead of digital advertising trends
Seniority
Senior, hands-on IC with leadership responsibilities