Channel Marketing Manager, EMEA
Core
Plan and execute channel marketing programs across EMEA to recruit and enable distributors and resellers for enterprise cybersecurity solutions.
Role type
Senior IC Channel Marketing Manager
Builds
Partner ecosystem demand generation and reseller recruitment campaigns
Domain
Cybersecurity / SaaS
Deliverable
product features
Required skills
Channel marketing strategy, distributor/reseller relationship management, campaign execution, MDF/co-marketing fund management, localization, data analysis, CRM/PRM tools proficiency
Preferred skills
Cybersecurity domain knowledge, European languages, GDPR compliance familiarity
Technologies
Salesforce, HubSpot, PRM tools
Responsibilities
Plan and execute regional marketing programs with EMEA distributors and resellers; Create and run campaigns to recruit new resellers; Manage day-to-day marketing relationships with partners; Enable distributors to run marketing to their reseller base; Localize and adapt global campaigns for regional markets; Plan and report on MDF-funded activities; Collaborate with Product Marketing for partner activation; Track and report on regional channel marketing KPIs; Identify partner needs and bring insights back to the team; Support regional partner events and communications; Ensure consistent follow-up on channel-generated leads.
Seniority
Senior, hands-on IC