CRM Manager - Member Engagement (Germany)
Core
Delivering CRM strategy and lifecycle communications for Tide's German SME member base to drive onboarding, engagement, and retention.
Role type
Senior CRM Manager (Lifecycle Marketing)
Builds
Automated and standalone email, push, SMS, and in-app campaigns for member lifecycle stages
Domain
Fintech / Small Business Banking
Required skills
CRM platform management, campaign planning and optimization, data analysis, stakeholder management, German market knowledge, HTML/CSS, segmentation and personalization
Preferred skills
Fintech or German payments experience, Salesforce Marketing Cloud (SFMC), Looker or Tableau
Technologies
Iterable, HubSpot, Braze, Salesforce Marketing Cloud, Looker, Tableau
Responsibilities
Manage German member lifecycle CRM activity, build and optimize automated campaigns, create German communications, analyze campaign performance, maintain reporting dashboards, collaborate with Product and Marketing teams
Seniority
Mid-Senior, hands-on IC