ABM & Digital Growth Manager
Core
Develop and run account-based and persona-based digital marketing programs to generate MQLs and SQLs within core ERP segments and convert leads into pipeline and revenue.
Role type
Senior ABM & Digital Growth Manager
Builds
B2B digital marketing programs, paid media campaigns, and content assets for ERP segments
Domain
Fintech, B2B Payments, Blockchain
Deliverable
product features
Required skills
ABM strategy, persona-based marketing, creative direction, paid media management, CRM audience targeting, campaign measurement, funnel analysis, experiment design, project management
Preferred skills
Fintech/payments marketing, ERP ecosystem targeting, LATAM market experience, Spanish language proficiency
Technologies
HubSpot, Data Studio, 6sense, Vector, Artisan
Responsibilities
Develop account and persona programs with Sales and business unit leaders; Lead creative direction, messaging, offers, and campaign timelines; Coordinate content and creative assets; Run structured experiments across audiences and channels; Track MQLs/SQLs and conversion metrics; Manage program timelines and stakeholder alignment
Seniority
Senior, hands-on IC
