ABM Manager, Strategic Products
Core
Lead end-to-end Account-Based Marketing (ABM) campaigns for Engine's new lodging infrastructure (Omni) and travel management company platform (OBT) products, targeting complex buying committees at large enterprises.
Role type
Senior ABM Manager (Strategic Products)
Builds
Omni (lodging API/supply platform) and OBT (online booking tool for TMCs)
Domain
TravelTech / B2B SaaS
Required skills
ABM strategy, account research, creative asset production, paid media management, data analysis, systems thinking
Preferred skills
SQL, gifting/direct mail platforms, test-and-learn methodology
Technologies
LinkedIn, ZoomInfo, Sales Navigator, Sendoso
Responsibilities
Execute end-to-end ABM campaigns including targeting, personalization, and channel orchestration; produce custom creative assets (one-pagers, landing pages); manage paid ABM campaigns and audience strategy; design and run gifting and direct mail programs; conduct deep account research and build buying committee maps; report on pipeline influence and campaign ROI.
Seniority
Senior, hands-on IC