CRM Coordinator - Greece
Core
Execute 360 CRM campaigns and journeys to drive conversion, improve retention, and enhance player engagement for sports and casino brands.
Role type
CRM Coordinator
Builds
Automated lifecycle communications, email templates, and on-site content journeys
Domain
iGaming / Sports & Casino
Required skills
CRM campaign execution, customer segmentation, email template design, A/B testing, basic reporting, copywriting, time management
Preferred skills
Marketing Cloud knowledge, digital marketing understanding, iGaming experience
Technologies
Marketing Cloud
Responsibilities
Create and execute CRM campaigns and bonus set-ups, build and automate lifecycle communication, pull and organize segmentation lists, write copy and set up communications, test campaign quality and functionality, evaluate campaigns using A/B tests, provide post data reports, monitor customer behaviour, optimize on-site content and journeys
