CRM Manager - Greece
Core
Design and execute multi-channel, segmented customer lifecycle campaigns to drive conversion, cross-sell, churn prevention, and reactivation for iGaming players.
Role type
CRM Manager (iGaming)
Builds
Automated lifecycle communication programs and segmented marketing campaigns
Domain
iGaming / Sports & Casino
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
iGaming domain expertise, CRM lifecycle strategy, multi-channel campaign management, data analysis, A/B testing, segmentation & targeting, BI collaboration
Preferred skills
Experience with player monetization post-interaction, real-time data-driven communication
Technologies
A/B testing, MVT, Control groups, Data warehouse, BI tools
Responsibilities
Devise and execute effective marketing programmes within the customer lifecycle; Build & automate lifecycle communication to decrease churn; Define brand contact strategy by aligning with product teams on segmentation; Champion ongoing tests & learn programmes to optimize marketing; Conduct analysis of the performance of all CRM journeys
Seniority
Mid-level, hands-on IC
