Marketing Operations Specialist
Core
Support campaign execution, marketing automation, reporting, and process optimization for a B2B healthtech startup's demand generation and product marketing efforts.
Role type
Marketing Operations Specialist
Builds
Marketing campaigns, automated workflows, and performance dashboards for demand generation and product marketing.
Domain
B2B HealthTech / Marketing Technology
Required skills
HubSpot, Salesforce, Tableau, Monday.com, Google Workspace, AI tools (Claude), data hygiene, campaign management, project coordination, SOP creation
Preferred skills
HubSpot certifications, Salesforce management experience
Technologies
HubSpot, Salesforce, Tableau, Claude, Monday.com, Google Workspace
Responsibilities
Execute and track marketing campaigns across CRM platforms; manage segmentation and data hygiene; build performance dashboards; optimize workflows using AI; coordinate projects and document processes.
Seniority
Mid-Senior, hands-on IC