Senior Manager, Demand Generation Operations
Core
Strategic business partner to Revenue and Digital Marketing leaders, translating ARR and pipeline targets into operational demand generation strategies and execution roadmaps to ensure full funnel performance from MQL to Closed Won.
Role type
Senior Manager, Demand Generation Operations
Builds
Measured, tightly managed demand engine connecting marketing activity to revenue outcomes
Domain
B2B SaaS, Email Security, AI-native platform
Deliverable
production ML models
Required skills
Funnel modeling, Lead lifecycle management, Sales-Marketing SLA design, Pipeline velocity analysis, Cross-functional alignment, Data-driven decision making, Attribution modeling, Stage definition, Conversion benchmarking, AI-driven insights
Preferred skills
Salesforce, Marketo, 6sense, Snowflake, Sigma, Account-based marketing, Multi-product GTM, Cybersecurity background
Responsibilities
Translate ARR and pipeline targets into operational demand generation strategies and execution roadmaps; Establish and refine end-to-end lead lifecycle models, conversion benchmarks, and Sales-Marketing SLAs; Lead regular pipeline velocity and campaign performance reviews with Sales and Marketing executives; Diagnose funnel bottlenecks from MQL to Closed Won and drive fixes; Monitor SLA adherence and stage latency across Marketing, SDR, and Sales teams; Partner with Marketing Operations and Revenue Analytics to measure campaign performance against pipeline and revenue; Evolve funnel models and account-based planning for multi-product platforms; Apply AI-first mindset to funnel monitoring for early warning signs
Seniority
Senior Manager, hands-on IC