Senior Analyst, Retail Media Strategy & Activation
Core
Translate client business objectives into sophisticated, commerce-driven media blueprints and oversee the full lifecycle of retail media campaigns.
Role type
Senior Analyst, Retail Media Strategy & Activation
Builds
Integrated media ecosystems across Walmart Connect, Target Roundel, and Criteo
Domain
Retail Media Networks (RMNs) and Performance E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Retail Media Network (RMN) strategy, Criteo platform activation, Walmart Connect/Target Roundel familiarity, SKU/Inventory-driven optimization, A/B testing frameworks, Advanced Excel analysis, Strategic consulting
Preferred skills
Pacvue/Skai ad tech platforms, Creative asset management, Retailer first-party audience segmentation
Technologies
Criteo, Walmart Connect, Target Roundel, Pacvue, Skai, Excel
Responsibilities
Partner with clients to map brand goals to retail media activation strategies; Lead end-to-end execution of complex retail media campaigns; Own hands-on activation, pacing, and optimization within retail aggregation networks; Analyze retail sales data and ROAS to uncover consumer insights; Develop and execute robust A/B testing frameworks; Act as a strategic consultant translating platform updates into business opportunities
Seniority
Senior, hands-on IC