Senior Lifecycle Manager, Reactivations (all genders)
Core
Designing and optimizing personalized customer journeys to re-engage cancelled HelloFresh subscribers globally, driving reactivation results and Customer Lifetime Value (CLV).
Role type
Senior Lifecycle Manager (Reactivations)
Builds
Global reactivation campaigns and customer journeys for cancelled subscribers
Domain
Subscription food delivery / Customer Retention
Deliverable
product features
Required skills
Customer journey design, CRM segmentation, A/B testing, multi-channel communication strategy, performance optimization, data analysis
Preferred skills
Experience with subscription business models, Machine Learning/AI applications, creative oversight
Technologies
Email, Push Notifications, SMS, Direct Mail, Call Centre Outbound, CRM systems, Marketing Automation platforms
Responsibilities
Own defined markets and accountability for Business Plan targets (Conversion, spend, CVA); Develop communication strategies including channel definition and message timing; Track and optimize KPIs (CTR, Conversion Rates, profitability); Design and execute A/B testing strategies; Collaborate with Creative, Analytics, and Operations teams; Drive innovation in automation and AI applications.
Seniority
Senior, hands-on IC