Contractor - Senior Specialist - Digital Site Merchandising
Core
Strategically shape and optimize the Direct-to-Consumer (DTC) digital site experience across all devices to deliver best-in-class user journeys and drive growth.
Role type
Senior Specialist - Digital Site Merchandising
Builds
Onsite customer experience, digital merchandising strategies, and content optimization for a sportswear brand's DTC platform.
Domain
E-commerce / Digital Merchandising / Sportswear
Deliverable
product features
Required skills
Digital site merchandising strategy, web analytics (Adobe Analytics, Google Analytics, Amplitude, Content Square), CMS functionality, data-driven optimization, KPI ownership, cross-functional collaboration, problem-solving
Preferred skills
Hands-on user behavior analysis, process refinement, independent task management
Technologies
Adobe Analytics, Google Analytics, Amplitude, Content Square, CMS
Responsibilities
Develop and execute short-to-mid-term visions for onsite customer experience; analyze commercial performance and campaign effectiveness; leverage data to drive continuous optimization and KPI tracking; collaborate with Technology, Marketing, and Commercial teams; support continuous improvements of technical platforms.
Seniority
Senior, hands-on IC