Manager, Site Marketing
Core
Drive conversion, sell-through, and revenue growth for artist storefronts by managing on-site marketing strategy, merchandising, and campaign execution.
Role type
Manager, Site Marketing (Ecommerce)
Builds
Artist-owned D2C storefronts and merchandise campaigns
Domain
Music industry / Ecommerce
Deliverable
product features
Required skills
Ecommerce strategy, storefront merchandising, promotional planning, customer journey optimization, conversion rate optimization, cross-functional stakeholder management, data-driven decision making, campaign calendar management, landing page strategy, performance analytics
Preferred skills
Music or entertainment industry experience, Shopify platform familiarity, UX principles, A/B testing, project management
Technologies
CMS tools, CRM, paid media platforms, analytics tools
Responsibilities
Lead on-site marketing programming and promotions to achieve revenue goals; Optimize fan journeys from traffic source to purchase; Align cross-channel execution with paid media and CRM; Prioritize products and collections on the storefront; Identify opportunities to improve site performance through testing and optimization; Translate artist priorities and commercial goals into actionable site plans.
Seniority
Manager, hands-on IC