Site Marketing Manager
Core
Executing site marketing campaigns, product launches, and seasonal moments for Fabletics Men's business to drive conversion and brand storytelling.
Role type
Site Marketing Manager
Builds
Homepage, landing page, and on-site storytelling experiences for Fabletics Men
Domain
Activewear / Fashion E-commerce
Deliverable
product features
Required skills
Site marketing execution, campaign management, cross-functional partnership, data-informed optimization, project timeline management
Preferred skills
Men's category experience, retail/fashion/activewear background, foundational AI literacy with generative AI tools
Technologies
Generative AI tools
Responsibilities
Execute site campaigns end-to-end from briefing to launch; translate brand priorities into on-site storytelling; partner with Brand, Creative, and Merch teams; collaborate with Analytics for performance optimization; monitor customer behavior to refine site experiences; manage timelines and cross-functional dependencies.
Seniority
Mid-level, hands-on IC