Site Marketing Manager
Core
Execute site marketing campaigns, product launches, and seasonal moments for Fabletics Men, translating brand strategies into conversion-driven homepage and landing page experiences.
Role type
Site Marketing Manager (E-commerce)
Builds
Homepage, landing pages, and on-site storytelling experiences for the men's business
Domain
Retail / Fashion / Activewear
Deliverable
product features
Required skills
Site marketing execution, campaign management, cross-functional partnership, data-informed optimization, project timeline management, consumer brand experience
Preferred skills
Men's category experience, retail/fashion/activewear background, foundational AI literacy, generative AI tools usage
Technologies
Generative AI tools
Responsibilities
Support execution of site marketing campaigns, product launches, and seasonal moments; Translate brand priorities into homepage and landing page experiences; Execute site campaigns end-to-end from briefing to launch; Partner with Brand, Creative, and Site Merch teams; Collaborate with Analytics teams to balance storytelling with performance; Monitor performance and customer behavior for optimization; Manage timelines and cross-functional dependencies.
Seniority
Mid-level, hands-on IC