Manager, B2B Marketing
Core
B2B demand generation manager supporting pipeline building for a 401(k) sales organization through integrated campaigns, partnerships, and paid media.
Role type
Manager, B2B Demand Generation
Builds
Qualified pipeline and leads for 401(k) line of business
Domain
Financial Services / Fintech / 401(k)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation, paid media management, ABM strategy, lifecycle marketing, partner co-marketing, marketing automation, CRM management, budget planning, performance reporting
Preferred skills
401(k) industry background, fintech experience, regulated industry experience
Technologies
HubSpot, Salesforce, SEM, programmatic display, paid social
Responsibilities
Plan, launch, and optimize integrated demand generation campaigns across email, paid media, digital channels, and events; Manage paid media performance, agency relationships, and budget pacing; Own audience targeting, segmentation, and nurture strategy; Drive partner co-marketing programs with external partners; Partner with RevOps on lead routing and scoring workflows; Drive optimizations across lead, MQL, and pipeline metrics; Maintain social proof program and create case studies
Seniority
Manager, hands-on IC
