Manager, Demand Generation
Core
Develop and execute demand generation strategies and integrated marketing programs to drive pipeline, engagement, and revenue for Datalinx, TMX's market data and analytics solutions business.
Role type
Manager, Demand Generation
Builds
Demand generation campaigns, paid media programs, lead generation flows, and conversion-oriented content for Datalinx
Domain
Financial services / Capital markets / Fintech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, full campaign lifecycle management, paid media execution (programmatic, search, social), marketing automation, CRM management, SEO/AEO, stakeholder partnership, budget allocation, KPI definition and tracking
Preferred skills
B2B financial services experience, capital markets knowledge, fintech background
Technologies
Marketing automation platforms, CRM systems, programmatic ad platforms, search engines, social media platforms
Responsibilities
Develop and execute demand generation strategies aligned to business growth objectives; Own the full campaign lifecycle from planning to reporting; Manage campaign budgets and allocate spend across channels; Partner with Sales and Product teams to align on target audiences and conversion strategies; Lead development and execution of paid media strategies; Define and track KPIs across campaigns; Guide development of high-impact, conversion-oriented content
Seniority
Manager, hands-on IC
