Demand Generation Manager (m/f/d), Berlin
Core
Build a multi-touch demand generation engine from scratch using paid ads, organic search, email, LinkedIn, and AI-driven workflows to generate qualified leads and booked meetings for a B2B FinTech.
Role type
Senior Demand Generation Manager (Builder)
Builds
AI-qualified lead pool and first meetings for sales team
Domain
B2B FinTech / Payments / Liquidity Management
Deliverable
production ML models
Required skills
B2B demand generation, Google Ads, LinkedIn Ads, SEO, content marketing, email outreach, LinkedIn outreach, direct mail, event marketing, GA4, Google Tag Manager, CRM (HubSpot/Salesforce), AI workflow automation, pipeline analysis, CAC optimization
Preferred skills
FinTech experience, GEO (AI search visibility), marketing automation, GDPR compliance, German competition law (UWG)
Technologies
Google Ads, LinkedIn, GA4, Google Tag Manager, HubSpot, Salesforce, AI prospecting tools
Responsibilities
Run paid acquisition campaigns (Google, LinkedIn), build organic visibility (SEO, content), execute outbound campaigns (email, LinkedIn, direct mail), manage event presence, define channel messaging, build and optimize AI-driven prospecting workflows, track CAC and pipeline metrics
Seniority
Mid-Senior, hands-on builder
