Demand Generation Manager
Core
Build and execute integrated demand generation programs to create awareness, generate qualified pipeline, and drive revenue growth for a B2B SaaS privacy platform.
Role type
Senior individual contributor demand generation manager
Builds
Multi-channel demand generation programs and paid media campaigns
Domain
B2B SaaS / Data Privacy / Marketing
Required skills
Integrated campaign strategy, paid media management (Google/Bing, LinkedIn), B2B buyer journey expertise, marketing automation (HubSpot, Salesforce), funnel analysis, account-based marketing (ABM), project management, data-driven optimization
Preferred skills
SaaS/technology industry experience, experimentation mindset, cross-functional collaboration
Technologies
Google Ads, Bing Ads, LinkedIn Ads, HubSpot, Salesforce
Responsibilities
Develop and execute end-to-end demand generation campaigns across email, paid media, content, webinars, and ABM; Manage in-house paid media programs; Partner with Sales to align campaigns with target accounts and pipeline priorities; Collaborate with Product Marketing and Content to create campaign messaging and assets; Work with Revenue Operations to ensure accurate lead flows and attribution; Monitor campaign performance and funnel metrics to identify optimization opportunities; Develop audience segments based on industry, persona, and intent; Test and optimize messaging, channels, and conversion paths; Manage campaign budgets and allocate spend based on performance; Share campaign insights and recommendations with stakeholders.
Seniority
Senior, hands-on IC
