Demand Generation Manager
Core
Develop and execute multi-channel demand generation strategies to drive engagement, accelerate pipeline, and support revenue growth for a portfolio of B2B fintech solutions.
Role type
Senior Demand Generation Manager (B2B Growth)
Builds
Multi-channel marketing campaigns and demand creation programs
Domain
Fintech / Financial Services / B2B SaaS
Required skills
Demand generation strategy, funnel management, performance marketing, attribution modeling, marketing technology stack, data analytics, B2B audience targeting, campaign optimization, cross-functional collaboration
Preferred skills
Fintech/insurance domain knowledge, small business audience experience, AI tool implementation
Technologies
Marketing automation platforms, CRM systems, analytics tools, AI marketing tools
Responsibilities
Develop and execute demand generation strategies aligned to business goals; Manage performance across the marketing funnel to improve conversion rates; Lead digital demand generation efforts across paid, owned, and earned channels; Establish performance benchmarks, reporting frameworks, and forecasting models; Act as a power user of marketing technology platforms; Partner with Product Marketing, Sales, and Revenue Operations to align on go-to-market priorities
Seniority
Senior, hands-on IC