GTM Lead - Stablecoin
Core
Drive early go-to-market, customer adoption, and transaction volume for a stablecoin-powered cross-border payment platform.
Role type
Senior GTM Lead (zero-to-one)
Builds
Stablecoin money movement platform for SMBs
Domain
Fintech / Cross-border payments / Stablecoins
Deliverable
product features
Required skills
zero-to-one product launch, customer discovery, GTM strategy, pricing, SMB sales, cross-functional leadership, rapid experimentation
Preferred skills
stablecoin infrastructure, cross-border financial workflows, startup incubation
Technologies
stablecoin infrastructure
Responsibilities
Source and activate SMB customers across priority corridors; convert interest into live transaction flow; build repeatable acquisition and activation strategies; run growth experiments on messaging and onboarding; develop product positioning for complex stablecoin infrastructure; feed customer insights into product roadmap; operate cross-functionally with product, partnerships, and compliance.
Seniority
Senior, hands-on IC