Senior Lead of Marketing Operations & MarTech
Core
Architect and manage the global Marketing Operations vision, technology stack, and data infrastructure to enable high-velocity campaign execution and robust analytics.
Role type
Senior Lead of Marketing Operations & MarTech
Builds
Global marketing technology architecture, data infrastructure, and operational workflows
Domain
B2B SaaS / Enterprise Technology
Required skills
Marketing Operations leadership, MarTech architecture, CRM (Salesforce), Marketing Automation (Marketo, HubSpot), Data Warehousing (Snowflake, BigQuery), Attribution modeling, Lead/Account lifecycle management, GDPR/CCPA compliance, Team scaling
Preferred skills
Product-Led Growth (PLG) experience, Partner and ecosystem marketing, Multi-touch attribution systems
Technologies
Salesforce, Marketo, HubSpot, Snowflake, BigQuery, Bizible, Adobe Attribution
Responsibilities
Architect and manage the global Marketing Operations vision, roadmap, and technology stack; Lead evaluation, procurement, and optimization of MarTech software; Establish data governance standards and database enrichment strategies; Design and optimize lead/account routing and scoring models; Develop analytics, attribution modeling, and reporting dashboards; Partner with Demand Generation and Field Marketing to streamline campaign execution; Oversee marketing budget operations and vendor procurement; Hire, mentor, and scale the Marketing Operations team
Seniority
Senior, hands-on leadership