Performance Marketing Strategist
Core
Lead full-funnel performance marketing campaigns to drive measurable business growth and optimize media efficiency across paid, owned, and earned channels.
Role type
Senior Performance Marketing Strategist
Builds
Full-funnel performance marketing campaigns and media plans for client brands
Domain
Digital Media & Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic media planning, performance analysis, data-driven optimization, attribution modeling, audience segmentation, conversion rate optimization (CRO), competitive analysis, stakeholder management, project management
Preferred skills
Programmatic media buying, experimental media initiatives, upskilling internal teams
Technologies
Google Ads (Search, Display, YouTube, Shopping), Meta Ads (Facebook, Instagram), TikTok Ads, LinkedIn Ads
Responsibilities
Own strategic development and refinement of comprehensive media plans; conduct in-depth performance analysis to generate actionable insights; formulate strategic frameworks to diagnose business problems and deliver data-backed recommendations; act as a trusted advisor to senior leaders; drive continuous media performance management and competitive analysis; develop and localize comprehensive media strategies in partnership with brand teams
Seniority
Senior, hands-on IC
