Analyst
Core
Social Analyst supporting earned-first creativity by developing measurement plans, conducting social listening, and analyzing campaign performance to drive business results for clients.
Role type
Social Analyst (Data & Analytics)
Builds
Testing and measurement frameworks, consumer profiles, and data-informed content strategies for social, influencer, and PR campaigns.
Domain
Advertising & Marketing / Social Media Intelligence
Required skills
Social listening, audience insights analysis, presentation creation, cross-functional collaboration, strategic data translation, independent skill development
Preferred skills
Experience with syndicated social audience tools, third-party social analytics measurement tools
Technologies
Sprinklr, Meltwater, Brandwatch, GWI, MRI Simmons, Profiler by Synthesio, Hootsuite
Responsibilities
Take ownership of ongoing reporting and analysis of owned channels, earned media, and campaign performance; Develop holistic measurement plans encompassing social, influencer, and PR-driven content; Utilize deep social listening to support cultural, consumer, and competitive research; Leverage audience-focused data to create detailed consumer profiles; Distill data analysis, findings, and recommendations into clear presentations for internal teams and clients
Seniority
Mid-level, hands-on IC
