Senior Product Marketing Manager
Core
Define go-to-market strategy, positioning, and messaging for new digital health features to drive adoption among 70M+ users.
Role type
Senior Product Marketing Manager (Consumer Digital Health)
Builds
New product features and digital health applications for female users
Domain
Digital Health / Consumer Mobile Apps
Deliverable
product features
Required skills
Go-to-market strategy, positioning and messaging, data-driven user research, A/B testing, stakeholder alignment, product discovery, launch planning, compliance with medical/legal standards
Preferred skills
US consumer marketing, healthcare or regulated industry experience, women's health domain knowledge
Technologies
A/B testing tools, user research platforms, CRM, ASO tools
Responsibilities
Own go-to-market strategy from concept to launch; define positioning and messaging; conduct user research and in-market experiments; shape product requirements and launch readiness; lead cross-functional launches; brief marketing channels for consistent storytelling; measure adoption and launch metrics; build product marketing processes and templates