Senior Lifecycle Marketing Manager, Smart Card
Core
Drive Smart Card planning and growth by delivering personalized multi-channel lifecycle marketing strategies to optimize account opens, funding, activation, and ongoing spend.
Role type
Senior Lifecycle Marketing Manager
Builds
Smart Card product features and customer lifecycle programs
Domain
FinTech / Banking
Deliverable
production ML models
Required skills
Lifecycle marketing strategy, multi-channel campaign management (email, push, in-app, SMS), data-driven experimentation, audience segmentation, cross-functional collaboration, regulated industry experience
Preferred skills
AI-driven insights, machine learning models for personalization, MBA, finance/brokerage industry experience
Technologies
Email, Push, In-app, SMS, AI-driven insights, Machine Learning models
Responsibilities
Develop comprehensive lifecycle marketing strategies, plan personalized multi-channel campaigns, design educational content strategies, manage experimentation roadmaps, drive campaign automation and personalization, report on channel and program performance, collaborate with data science teams
Seniority
Senior, hands-on IC