Regional Marketing Specialist - West
Core
Operationalize regional marketing strategies by managing the inbound funnel, executing campaigns, and providing field teams with tools to secure market wins.
Role type
Regional Marketing Specialist (Field Marketing)
Builds
End-to-end marketing campaigns, localized outreach sequences, and partner-ready kits for the Sales team.
Domain
Cybersecurity / SaaS
Required skills
Lead lifecycle management, Marketo, Salesforce, Tableau, Campaign operations, Project administration, Stakeholder management
Preferred skills
Account-based marketing (ABM), High-growth startup experience, Cybersecurity asset intelligence marketing
Technologies
Marketo, Salesforce, Tableau
Responsibilities
Manage end-to-end lead lifecycle including sync, attribution, and hand-off to Sales; Build and maintain Marketo programs and Salesforce tracking; Create and distribute localized templates and outreach sequences; Analyze reporting insights and ROI metrics in Tableau to scale tactics.
Seniority
Mid-level, hands-on IC