Director, Marketing AI & GTM Automation
Core
Build and lead a marketing-led team to own AI and automation applications across the go-to-market motion, setting strategy, shipping systems, and running durable infrastructure.
Role type
Director, Marketing AI & GTM Automation
Builds
AI/automation systems for demand generation, PLG, SDR, product marketing, brand, and marketing operations.
Domain
B2B SaaS Marketing & Go-to-Market
Deliverable
production ML models
Required skills
AI strategy, GTM operations, marketing technology stack ownership, agent frameworks, LLM platforms, evaluation/observability, cross-functional partnership, team leadership
Preferred skills
Scaling AI/automation in marketing, orchestration platforms, APIs/MCP integrations, lightweight scripting, B2B enterprise SaaS background, AI governance frameworks
Technologies
Salesforce, Marketo, Segment, Tealium, mParticle, Adobe Real-Time CDP, Snowflake, Looker, Tableau, Adobe Experience Platform, LangChain, CrewAI, LlamaIndex, Claude, OpenAI, Gemini, LangSmith, Braintrust, n8n, Make
Responsibilities
Maintain prioritized AI use-case roadmap, own marketing AI governance and trust, manage marketing tech stack architecture and AI layer, set standards for AI agent implementation and delivery, build enablement and adoption programs, hire and lead specialists, define and report value metrics
Seniority
Director, hands-on IC with team leadership