Lifecycle Operations Manager
Core
Architect and execute data-driven lifecycle marketing campaigns across email, SMS, push, and in-app channels to drive member engagement and financial goals.
Role type
Senior Lifecycle Marketing Operations Manager (Campaign Architect)
Builds
Daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns
Domain
Financial services / Digital Marketing
Required skills
HTML coding, marketing automation tools, audience segmentation, campaign quality assurance, SQL, stakeholder collaboration
Preferred skills
Braze, Pardot, A/B and multivariate testing, relational databases, real-time event data
Technologies
Braze, Pardot, Marketo, Eloqua, SQL
Responsibilities
Execute data-driven marketing initiatives using campaign management tools; own the coding, approval, and deployment of lifecycle campaigns; develop and enforce quality control activities; produce campaign performance reports; consolidate and confirm accuracy of audience data; provide tactical feedback on campaign objectives and technical requirements.
Seniority
Senior, hands-on IC
