Senior Marketing Data Analyst
Core
Own and standardize top-of-funnel performance analysis, define and maintain KPIs, and build predictive models to drive marketing strategy and business growth.
Role type
Senior Marketing Data Analyst
Builds
Dashboards & analysis for global Go-To-Market teams
Domain
B2B SaaS marketing technology
Deliverable
dashboards & analysis
Required skills
SQL, Excel/Google Sheets, Snowflake, Tableau, Salesforce, Marketo, LeanData, Outreach, KPI framework design, data reconciliation
Preferred skills
Data warehousing concepts, Looker, predictive modeling, strategic forecasting
Technologies
Snowflake, Tableau, Looker, Salesforce, Marketo, LeanData, Outreach
Responsibilities
Own and standardize top-of-funnel performance analysis; Define, implement, and maintain KPIs and performance benchmarks; Partner with Business Intelligence to evolve attribution models; Conduct in-depth analysis of marketing campaigns and build predictive performance models; Perform routine reconciliations between Marketing systems and Salesforce; Create and maintain training documentation on processes and reporting standards
Seniority
Senior, hands-on IC