Lifecycle Marketing Manager - Self Service Cloud
Core
Own and grow product-led email programs driving user acquisition, activation, adoption, and expansion for Elastic's Search AI Platform.
Role type
Lifecycle Marketing Manager (Product-Led Growth)
Builds
Global, multi-region email nurture flows and automated messaging programs for technical and business audiences.
Domain
SaaS / Search AI / Developer Tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, Marketo architecture, A/B testing, technical copywriting, product telemetry analysis, cross-functional collaboration, compliance management, localization, QA/deliverability standards.
Preferred skills
Experience in product-led growth (PLG) motions, managing multiple programs simultaneously, writing for technical audiences.
Technologies
Marketo, Marketo Smart Campaigns, Marketo Trigger-based flows, Marketo Segmentation, Marketo Engagement programs.
Responsibilities
Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion; Write and edit compelling email copy for developer, technical, and business audiences; Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messaging; Manage content review and approval workflows across Legal, Compliance, Product, and regional stakeholders; Maintain a modular content library to accelerate execution and support localization; Build and manage end-to-end automated nurture programs in Marketo, including smart campaigns, trigger-based flows, segmentation, and engagement programs; Implement product telemetry- and behavior-based triggers to activate timely messaging at key lifecycle moments; Ensure program architecture is scalable, well-documented, and follows deliverability best practices; Drive measurable improvement in trial-to-paid conversion rate through targeted nurture programs; Build and optimize onboarding, feature adoption, and re-engagement sequences; Develop localized nurture tracks to support global audiences across distinct use cases and personas; Maintain QA, deliverability standards, and compliance with global email regulations; Contribute to documentation and best practices that support repeatable, scalable execution.
Seniority
Mid-Senior, hands-on IC