Performance Marketing Manager
Core
Design, manage, and optimize diversified multi-channel paid media plans to generate high-quality sales opportunities and drive pipeline growth across SMB, Mid-Market, and Enterprise segments.
Role type
Senior Performance Marketing Manager (B2B Demand Generation)
Builds
Full-funnel demand generation campaigns, ABM strategies, and personalized ad experiences for a SaaS platform serving private capital.
Domain
B2B SaaS / Private Capital / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, multi-channel campaign management, A/B testing, ABM strategy, data visualization, marketing automation, attribution modeling, personalization
Preferred skills
Marketing mix modeling, predictive analytics, SaaS experience across SMB/Enterprise segments
Technologies
Google Ads, Google Display Network, GA4, LinkedIn, Reddit, OpenAI, Marketo Measure, Dreamdata, Salesforce, Looker, Tableau, 6Sense, Contentful, Qualified
Responsibilities
Evaluate and implement diversified multi-channel media plans; optimize channel efficiency and ROI through testing; collaborate with cross-functional teams to align messaging and drive lead handoff; conduct rigorous A/B testing on creatives and targeting; develop ABM and personalization strategies.
Seniority
Senior, hands-on IC