Lead, Lifecycle Marketing
Core
Lead lifecycle marketing across email, SMS, and in-app channels, focusing on engagement, conversion, and customer experience through strategy, execution, and optimization.
Role type
Lead Lifecycle Marketing Manager
Builds
Multi-channel customer journeys and personalized communications
Domain
Technology / Customer Lifecycle Marketing
Deliverable
product features
Required skills
Email marketing strategy, SMS marketing, In-app messaging, Liquid templating, Mustache templating, HTML/CSS (table-based layouts), JavaScript, Webhook configuration, Audience segmentation, A/B testing, Data infrastructure design
Preferred skills
Customer Data Platform (Segment, mParticle, RudderStack)
Technologies
Liquid, Mustache, Segment, mParticle, RudderStack
Responsibilities
Develop and execute multi-channel lifecycle marketing strategies; Build personalized, dynamic communications using Liquid and Mustache; Configure and troubleshoot webhooks for real-time data transmission; Partner with Product, Data, and Engineering teams to define event tracking and data infrastructure; Collaborate with Content and Design teams to create engaging campaigns; Manage audience segmentation and campaign deployment; Design and execute A/B tests to optimize engagement; Monitor channel performance and provide actionable insights; Ensure compliance with GDPR, CAN-SPAM, and TCPA.
Seniority
Lead, hands-on IC
