Lead, Social Media
Core
Define and execute end-to-end social media and community strategy to build a lasting brand and community for a fintech platform.
Role type
Lead, Social Media and Community
Builds
Scalable content engine, editorial narratives, and community engagement across X, LinkedIn, Reddit, YouTube, and TikTok.
Domain
Fintech / SaaS
Deliverable
product features | dashboards & analysis
Required skills
Social media strategy, content development, community management, editorial writing, data analysis, team leadership, influencer management, cross-functional collaboration
Preferred skills
Fintech/SaaS experience, thought leadership creation, trend identification, social media tools proficiency (Sprout Social), early-stage to scale brand building
Technologies
Sprout Social, X (Twitter), LinkedIn, Reddit, YouTube, TikTok
Responsibilities
Develop and own social media strategy across multiple platforms; create and maintain a scalable content engine; manage content calendar and community engagement; write and edit high-performing content; collaborate with PMM, Comms, Brand, and Design; track performance and optimize strategy; lead and develop a Social Media Associate.
Seniority
Senior, hands-on IC with leadership responsibilities