Senior User Acquisition Specialist
Core
Own user acquisition strategies across paid and content flywheels to accelerate growth in key markets (FR, DE, UK, US, NL) and optimize user flow for paid users.
Role type
Senior User Acquisition Specialist (Performance Marketing & ASO)
Builds
Mobile app user acquisition campaigns, organic search visibility, and app store rankings for a travel planning app.
Domain
Travel technology / Mobile App Growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing execution, mobile tracking & measurement (SKAD, AEM, ATT), product analytics, data analysis, creative collaboration
Preferred skills
LLM optimization, video search strategy, Reddit engagement
Technologies
Meta, TikTok, Google Ads, Apple Search Ads, Mixpanel, Amplitude, Appsflyer, Adjust, Looker, Metabase
Responsibilities
Execute and optimize performance marketing campaigns to lower CPAs; Collaborate with agencies and creators for on-brand creatives; Manage App Store Optimization (ASO) for Google Play & iOS; Improve organic search strategy on TikTok, YouTube, and LLMs; Analyze campaign performance and identify growth drivers.
Seniority
Senior, hands-on IC