Director of Self Serve
Core
Own the commercial mandate and strategy to scale Paddle's self-serve business line, driving revenue, net retention, and unit economics from acquisition to adoption.
Role type
Director of Self-Serve (Commercial Leader)
Builds
Self-serve product features, onboarding flows, and demand generation strategies for digital product companies.
Domain
SaaS / Payments / Merchant of Record
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
PLG/self-serve motion ownership, unit economics analysis, cross-functional leadership, product management mindset, data-driven decision making, stakeholder management, AI application for commercial outcomes
Preferred skills
Experience with high-growth tech businesses, ability to operate in founder mode, critical thinking and assumption challenging, executive communication skills, pragmatic AI usage
Technologies
AI tools for dynamic onboarding, predictive scoring, real-time segmentation
Responsibilities
Set strategic direction for self-serve scaling, own the commercial number end-to-end, optimize time-to-value and activation, shape demand generation and ICP, orchestrate cross-functional roadmaps, deepen partner integrations, design experimentation and tracking tooling, manage pricing and packaging for profitable scale
Seniority
Director, hands-on IC with strategic altitude