Field Marketing Manager - APAC
Core
Design and execute integrated marketing programs and events for Veracross's SaaS school information systems in the Asia Pacific region.
Role type
Field Marketing Manager (Regional)
Builds
Regional marketing strategy, event programs, and sales enablement initiatives for K-12 school management software.
Domain
EdTech / SaaS
Deliverable
product features
Required skills
B2B enterprise marketing, event planning and execution, integrated campaign management, ROI analysis, project management, CRM proficiency, stakeholder partnership
Preferred skills
EdTech experience, data-driven problem solving, localization strategy
Technologies
Salesforce, automation platforms, registration/virtual event systems
Responsibilities
Design and deliver annual events calendar (conferences, roadshows, roundtables); align field programs with broader digital marketing strategy; partner with sales to drive pipeline; manage event budgets and report on ROI; collaborate with global teams on market insights and localization.
Seniority
Mid-Senior, hands-on IC
