Performance Marketing & AI Specialist
Core
Drive customer acquisition and digital marketing performance while championing the practical use of AI to streamline workflows and enhance campaign execution.
Role type
Performance Marketing & AI Specialist
Builds
Customer acquisition campaigns and AI-enabled marketing workflows
Domain
Health, wellness, and beauty eCommerce
Deliverable
production ML models
Required skills
Meta Ads Manager, data-driven strategy, AI tool implementation, campaign optimization, cross-functional collaboration, commercial acumen
Preferred skills
Google Ads/SEM experience, eCommerce/subscription acquisition expertise, automation tools
Technologies
Meta Ads Manager, AI tools, automation platforms
Responsibilities
Develop and optimize high-performing Meta acquisition campaigns; manage end-to-end campaign execution including budget and targeting; champion AI enablement by implementing practical AI tools and automated workflows; drive continuous experimentation using performance insights and AI-powered analysis; monitor and analyze campaign performance to provide actionable insights; collaborate with cross-functional teams for integrated marketing initiatives.
Seniority
Mid-level, hands-on IC
